Welcome to a brand new episode of The Success Show, featuring none other than Jordy Cobelens, CEO and founder of TW Steel, the world-famous Dutch watch brand that started with just three people in a warehouse and grew into an international icon in motorsport and design. In this exclusive episode, we take you behind the scenes of 20 years of entrepreneurship, from the very first oversized watches to collaborations with Renault F1, Yamaha MotoGP, and David Coulthard. Jordy speaks candidly about the challenges, crises, and lessons behind the success story, and why true success has nothing to do with perfect pictures on social media. 🎙️ What to expect in this episode: How TW Steel was born from a simple idea: luxury looks at an honest price The first major breakthrough through A1GP and Renault F1 Why marketing is more than just a logo on a car The impact of the financial crisis and how inventory became their biggest nightmare The art of pre-orders and direct fan engagement New collaborations: Isle of Man TT & Evel Knievel What success really means after 20 years in business 📱 Follow & Connect 📱 Follow TW Steel: @twsteel 📱 Follow Younes Belguebli: @younesbelgu 📱 Follow The Success Show: @thesuccessshow ⚡ Produced by: YBI Media 📸 Equipment & more: amazon.com/shop/younesbelgu 🌐 More info: Website YBI Media: www.ybimedia.com Personal site Younes: www.younesbelgu.com Collaborations: info@ybimedia.com